Luma
Event pages and calendars for communities, with a 5% fee on paid tickets or none on Luma Plus
Luma is an event platform popular with tech, creative and community organizers, built around clean event pages and calendars that people follow. Free events cost nothing. On the free plan Luma takes 5% of each paid ticket, and Stripe's card processing (about 2.9% + 30¢) comes on top; Luma Plus, at $59 a month billed annually, removes Luma's 5%. There is no built-in way to add fees on top of the ticket price, so the organizer absorbs them. Luma suits recurring community events and meetups more than high-volume or seated ticketing.
On Luma's free plan a paid ticket costs 5% plus Stripe's processing, against Eventbrite's 3.7% + $1.79 plus 2.9% processing. A $25 ticket costs $2.28 on Luma and $3.45 on Eventbrite; a $50 ticket, $4.25 against $5.09. Because Luma's fee is a percentage, the gap narrows as prices rise. Luma Plus removes the 5% for $59 a month billed annually, which pays off once you sell roughly $1,180 of tickets a month. Eventbrite has the larger marketplace and lets you pass fees to buyers; Luma doesn't offer a built-in way to add fees on top.
Pros
- •Free for free events
- •Clean event pages and followable calendars
- •Luma Plus removes the percentage fee for regular sellers
- •Cheaper than Eventbrite on typical ticket prices
Cons
- •5% fee on paid tickets on the free plan
- •No built-in way to pass fees to buyers
- •Card processing is extra
- •Built for community events more than large or seated ticketing
Checked against published pricing on October 24, 2026
Additional Pricing Information
Luma charges nothing for free events. On the free plan it takes 5% of each paid ticket; Luma Plus, at $59 a month billed annually, removes that fee. Stripe charges its card processing (about 2.9% + 30¢) on top in both cases. Luma has no built-in way to add fees on top of the ticket price, so organizers absorb them.
Prices may vary based on event volume, features needed, and contract length. Contact sales for custom enterprise pricing.
Similar Alternatives to Eventbrite
Is Luma Right for You?
Make an informed decision with our expert recommendation
Perfect for you if:
- Community, tech and creative meetups
- Recurring events with a following
- Organizers running many small or free events
Consider alternatives if:
- Seated or reserved-seating events
- Organizers who want buyers to pay the fees
- High-priced tickets on the free plan